Media analytics cases

Media analytics and social media analitics allows brands to most effectively learn what their audience cares about and what influences their purchasing decisions. These insights allow marketing departments to craft more personalized and relevant marketing experiences.

Media Analytics

Social media analytics is the process of gathering and analyzing data from social networks such as Facebook, Instagram, LinkedIn and Twitter. It is commonly used by marketers to track online conversations about products and companies. One author defined it as “the art and science of extracting valuable hidden insights from vast amounts of semi-structured and unstructured social media data to enable informed and insightful decision making.

Media Analytics

There are three main steps in analyzing social media: data identification, data analysis, and information interpretation. To maximize the value derived at every point during the process, analysts may define a question to be answered. The important questions for data analysis are: “Who? What? Where? When? Why? and How?” These questions help in determining the proper data sources to evaluate, which can affect the type of analysis that can be performed. The developed logo also became the main style-forming element. It can be used as a container, as part of the logo block and as a graphic element on the layout.

Media Analytics

Social media analysis

Social media analysis consists of three steps:

1. Data identification is the process of identifying the subsets of available data to focus on for analysis.
2. Data analysis is the set of activities that assist in transforming raw data into insight, which in turn leads to a new base of knowledge and business value.
3. The insights derived from analysis can be as varied as the original question that was posed in step one of analysis.