Marketing Strategy

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Marketing strategy UAE Accurate middle east consulting

Development of marketing strategy in Dubai, UAE

Marketing strategy is a long-term plan for achieving a company’s goals by understanding the needs of customers and creating a distinct and sustainable competitive advantage.

Marketing strategy UAE

Having a sound business and marketing strategy to guide your decisions and actions is critical to your long-term growth.

What is marketing strategy?

A marketing strategy is a long-term plan for achieving a company’s goals by understanding the needs of customers and creating a distinct and sustainable competitive advantage. It encompasses everything from determining who your customers are to deciding what channels you use to reach those customers.

Marketing strategy in UAE, Dubai

Having a sound business and marketing strategy to guide your decisions and actions is critical to your long-term growth especially if you plan to penetrate new markets or open business in a new country. Accurate Middle east can help you define the right goals for your company and develop the strategies for MENA region and UAE (Dubai) to achieve them, while ensuring that you have the right capabilities and resources in place to make it all happen.

Strategy and planning development in UAE

Accurate Middle East Consulting helps business leaders not only to formulate winning strategies, but also to execute them. With deep experience and expertise in business transformation and process improvement, we can work closely with you to build a compelling business case for change, devise a detailed implementation roadmap, efficiently and effectively manage the change process, and measure progress against relevant metrics.

Marketing Strategy

Types of strategies we can help with

Corporate strategy and strategic planning

We develop robust corporate and business unit strategies while building alignment across the organization. We provide industry-specific strategy consulting for fundamental strategic challenges such as market assessment, scenario planning, strategic planning process design, and alliance management.

Brand strategy, growth, and innovation

We develop the strategy consulting to help your business create new sources of revenue growth. Tailoring proven best practices to your particular business and industry, we work with you to develop world-class innovation processes, fill your innovation pipeline with new products and services, and create distinctive brand strategies.

Organizational effectiveness

Our strategy consulting services can help you tap the full potential of your workforce. We offer deep expertise and experience in organizational design, including leading-edge solutions such as global business services and centers of excellence; as well as innovative approaches to leadership development, performance management, and other aspects of workforce development.

Marketing strategy

A marketing strategy will detail the advertising, outreach, and public relations campaigns to be carried out by a firm, including how the company will measure the effect of these initiatives. They will typically follow the four Ps. The functions and components of a marketing plan include market research to support pricing decisions and new market entries, tailored messaging that targets certain demographics and geographic areas, and platform selection for product and service promotion – digital, radio, internet, trade magazines, and the mix of those platforms for each campaign, and metrics that measure the results of marketing efforts and their reporting timelines.

Mergers and acquisitions

Accurate Middle East strategy consulting can provide you experienced, expert support for all facets of mergers and acquisitions including target identification and screening, due diligence, and post-merger integration.

Functional strategy

Our strategy consulting services include support for functional strategy development across all back-office operations including finance, human resources, procurement, and information technology.

Marketing Strategy

Marketing strategy UAE, Dubai

A marketing strategy refers to a firm’s overall game plan for reaching prospective consumers and turning them into customers of their products or services. It also contains the company’s value proposition, key brand messaging, data on target audience and customer demographics, and other high-level elements. If you are seeking for penetrating new market, especially developed one as UAE or Dubai’s market, we recommend you to do a market study and build a detailed marketing strategy to define competitors, customer profiles, channels for attracting clients and positioning your business on the market a proper way. With extensive ways to communicate with your clients and different costs of customer acquisition you have to build a reliable marketing plan that will allow you to understand budgeting and financial model better. If you are interested to know more about our work, get examples of customers reports or discuss your task, press order now and we will contact you.

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FAQ

What is included in the business plan?

Typically, a business plan includes detailed overview of business model, market analysis (based on research), business & marketing strategies and financial plan (cost & revenue projections / profitability). Tentatively, a business plan is 20-35 pages depending on the complexity of the business and takes 4 weeks to complete.

What is the cost of a Business Plan Consultant in Dubai?

The cost of a business plan services in Dubai varies depending on the scope of work, number of consulting hours and nature of fieldwork, in case market research (i.e. survey & interviews with consumers) is required.

How long does it take to prepare a business plan?

A business plan takes typically 4 weeks to complete. In some cases, a business plan can be completed within 2 weeks timeframe as well.

What is a typical process of a Business Plan Consultant in Dubai?

We initiate discussions (Phone / Skype / Email / F2F Meetings) to understand your needs. We review the requirements and prepare a detailed cost proposal, mentioning the scope, deliverables, cost and timeline. Upon agreeing on the proposal and signing the agreement, we begin with setting up the project and commencing with the fieldwork and development of business plan. Once the business plan is ready, we share the draft to take inputs and feedback. We revise and make updates if necessary.

What about non-disclosure and confidentiality of our business ideas and concept?

We understand the sensitivities attached with business concept and ideas. We provide full assurance with regards to the confidentiality of the business plan.

How much do you charge upfront?

Tentatively, we charge between 50% upfront and 50% upon completion. However in some cases, where we need to engage in fieldwork, we charge slightly higher.

What experience do you have of Dubai, UAE & Gulf market?

Our Founder & Director – Waqas Hassan is based in Dubai since 1992. Prior to setting up Research Konnection, Mr. Waqas worked in senior management roles in Dubai as well as supervised Academic Research for Business Graduates in the region.

Mr. Waqas brings heap of experience and knowledge of the Gulf market and is passionate in assisting business owners and companies in setting up or expanding business ventures in Dubai, UAE and the Gulf Region.

Can you provide references of your past customers?

Yes, we can provide references of our past customers whom we have supported in Business Plan, Market Research and Feasibility Study services.

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