Dubai’s fast-growing economy continues to attract investors, founders, and global brands who understand one truth: credible market research is the foundation of every successful venture. From feasibility studies and customer research to competitive intelligence and market entry strategies—quality insights can change the trajectory of an investment.
This expert-curated guide highlights the Top 10 Market Research Companies in Dubai. Each company has a physical presence in the UAE, a meaningful track record, and a clear specialty. The list is objective, balanced, and structured to help decision-makers choose the right partner—while positioning Accurate Middle East among the region’s leading boutique consulting firms.
Top 10 Market Research Companies in Dubai
1. Accurate Middle East (Dubai Internet City)
Employees: 7–15 (boutique, senior-led)
Years in the UAE: 7+
Office: Dubai Internet City / in5 Tech (HQ)
Specialty: Market research, feasibility studies, business strategies, market entry, expert interviews, competitor and automated (Ai) business intelligence.
Accurate Middle East is one of the UAE’s most specialised boutique research & strategy firms. Known for its consulting-grade methodology, GCC expertise, and ability to combine quantitative data, qualitative insights, expert interviews, and strategic recommendations, the firm serves investors, family offices, mid-large sized corporates, and global brands entering and expanding in the GCC. Accurate ME offers feasibility studies, market entry strategy for UAE & Saudi Arabia, B2B & B2C market research, competitive (automated, AI) intelligence reports & dashboards. Accurate ME is selected by clients who want verified insights, sector expertise, and strategy integrated into research, rather than generic reports.
2. Research Konnection (Dubai – Silicon Oasis)
Employees: 5–8
Years in the UAE: ~10
Office: Dubai Silicon Oasis
Specialty: Feasibility studies, market assessments, business setup research.
Research Konnection focuses heavily on UAE-based feasibility studies and concept validation. They are known among entrepreneurs and small investors for accessible pricing and clear, structured feasibility formats.
Their work is particularly common in F&B, hospitality, retail, and services.
3. SixthFactor Consulting (Dubai Media City)
Employees: 20–30
Years in the UAE: 10+
Office: Business Central Towers, Dubai Media City
Specialty: Behavioural science, segmentation, psychological drivers
SixthFactor differentiates itself through behavioural economics and psychology-based research frameworks. The firm blends traditional qual/quant with behavioural insight, making it valuable for clients exploring deep customer motivations, pricing psychology, or innovation research.
Strong with multinational clients and complex segmentation studies.
4. Point Consultancy (Dubai – Business Bay)
Employees: 5–12
Years in the UAE: ~8
Office: B2B Tower, Business Bay
Specialty: Market research for SMEs, feasibility analytics, digital-led research
Point Consultancy is a practical, SME-friendly research and feasibility partner. Their work spans food & beverage, beauty, retail, wellness, and service industries. The company offers affordable, structured research with simple frameworks and quick turnaround for startups and small businesses.
Ideal for early-stage entrepreneurs validating new concepts.
Market Research in Dubai
5. Market Vision (Dubai – Barsha Heights)
Employees: 10–20
Years in the UAE: 25+
Office: Grosvenor Business Tower, TECOM / Barsha Heights
Specialty: Tourism, hospitality, real estate research
Market Vision is one of UAE’s oldest boutique research firms. They have delivered hundreds of projects across tourism, government, destination development, hospitality, and real estate. Their deep historic data and sector knowledge make them a strong option for projects needing long-term trend understanding.
6. Think Positive Research (Dubai – Business Bay)
Employees: 5–10
Years in the UAE: 10+
Office: Burlington Tower, Business Bay
Specialty: Affordable quant + qual studies, CATI/CAPI, feasibility research.
Think Positive is an agile, independent research firm serving mid-sized businesses and SMEs. They focus on quantitative surveys, fieldwork, focus groups, and practical market research, especially across fitness, retail, construction, education, and franchise markets.
Good fit for companies needing reliable data quickly and affordably.
7. Sapience Research (Dubai – JLT)
Employees: 10–25
Years in the UAE: ~10
Office: Mazaya Business Avenue, Jumeirah Lakes Towers
Specialty: Consumer insights, analytics-heavy research, brand tracking
Sapience is a respected boutique consultancy known for its data-driven approach and strong senior-level expertise. The firm handles complex studies across FMCG, retail, automotive, digital, and lifestyle sectors. Their strength lies in quantitative analytics, consumer behavior models, and trend forecasting.
A solid choice for brands wanting modern analytical tools without the cost of global agencies.
8. IDS Research & Consultancy (Dubai – Al Garhoud)
Employees: 80–120 (regional fieldwork powerhouse)
Years in the UAE: 10+
Office: Belhoul Group Building, Al Garhoud
Specialty: Large-scale fieldwork, quantitative trackers, multi-country surveys
IDS is one of the strongest fieldwork operations in the region. They execute large-scale surveys and regional studies across GCC, Levant, and North Africa. IDS is often hired by global agencies needing robust data collection.
Ideal for large samples, national research, and multi-country projects.
Market Research Companies in Dubai, UAE
9. Consumer Opinion (C&O) – Dubai (Port Saeed)
Employees: 50–100
Years in the UAE: 20+
Office: Business Point Building, Port Saeed – Deira
Specialty: FMCG, retail, automotive, media research
Consumer Opinion is a well-established quantitative research house with a long history in FMCG and retail research. They handle brand health studies, product testing, tracking surveys, and mystery shopping.
Best suited for companies needing traditional high-volume quantitative data.
10. EMIR (Dubai Media City)
Employees: 10–15
Years in the UAE: 10+
Office: Building 9, Dubai Media City
Specialty: Executive intelligence, strategic insights, CEO forums
EMIR (Emerging Markets Intelligence & Research) focuses on board-level insights, delivering high-impact sector reports, closed-door industry roundtables, and strategic research for senior executives, especially across finance, infrastructure, and government-linked sectors.
It is not a traditional MR agency, but it plays an important role in the UAE’s strategic insight ecosystem.
Conclusion
Dubai’s research landscape is diverse, with firms ranging from boutique consultancies to large-scale data collection networks. The right partner ultimately depends on the depth, style, and purpose of the insights you need.
If you are looking for market entry guidance, feasibility studies, strategic insight, or a boutique consulting approach, firms like Accurate Middle East, Market Vision, and Point Consultancy provide structured methodologies, tailored analysis, and senior-led expertise suitable for investors, founders, and businesses exploring the GCC.
For organisations that require large quantitative studies, national surveys, or high-volume fieldwork, larger firms such as IDS Research & Consultancy and Consumer Opinion offer robust regional infrastructure and the ability to handle multi-market data collection at scale.
If your priority is consumer insights, behavioural research, or qualitative fieldwork, companies like Research Konnection and SixthFactor Consulting deliver strong capabilities in customer understanding, immersion research, and targeted segmentation.
Each company brings its own strengths to the table, and the ideal choice depends on the type of decision you are preparing to make — from market validation to large-scale data-driven programs.
