A business plan defines a company’s objectives and how it plans to achieve them
A business plan is an essential written document that provides a description and overview of your company’s future. All businesses should have a business plan. The plan should explain your business strategy and your key goals to get from where you are now to where you want to be in the future.
At its most basic, your business plan outline should explain what you intend to do and how you are going to do it. You should outline your strategies across the business, including financial projections, marketing and operational plans.
It should also act as a benchmark for the performance of your company. Knowing your long-term goals will help you to take steps towards them in the day-to-day running of your business.
