Your business growth tools
Business development is a set of tools used to increase revenues, growth in terms of business expansion, increasing profitability by building strategic partnerships, and making strategic business decisions.
In the simplest terms, business development can be summarized as the ideas, initiatives, and activities that help make a business better. This includes increasing revenues, growth in terms of business expansion, increasing profitability by building strategic partnerships, and making strategic business decisions.
A sustainable business growth and boosting starts from a solid business development strategy. BD strategy is a document that describes in details the strategy your business or company will use to accomplish the goals in a most effective manner.
Business Development vs. Marketing
Marketing is the process of determining which products and services you will offer to which target audiences, at what price. It also addresses how you will position and promote your firm and it’s offerings in the competitive marketplace. The result of all this activity should be an increasing awareness of your firm among your target audience — and a stronger flow of qualified leads and opportunities.
