Helps you learn the ins and outs of how your competition works
The new logo combines the symbols of the two pillars of the company’s activity, fuel production and environmental friendliness – “fire and leaf”. As a rule, gas fuel is associated with the color blue, and all “eco” and “bio” products – with green. The choice of primary colors for the logo was simple. The gradient represents a metaphor for the transition “from plants to fuel”.
The developed logo also became the main style-forming element. It can be used as a container, as part of the logo block and as a graphic element on the layout.
Bioen has several lines of business and, accordingly, several sub-brands.
For them, we developed additional names and signs similar to the main one. With a single form and the addition of new graphic elements, we were able to reflect the specifics of each business area, while maintaining a common style.